[PDF] Dataclysm Who We Are When We Think No Ones Looking Book Download Full

Dataclysm

Author : Christian Rudder
Publisher : Random House Canada
Release Date : 2014-09-09
ISBN 10 : 9780345812605
Pages : 288 pages
Rating : 4.1/5 (26 downloads)

Download Dataclysm in PDF Full Online Free by Christian Rudder and published by Random House Canada. This book was released on 2014-09-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provocative, illuminating, and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves—and a first look at a revolution in the making. What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking. For centuries we've relied on polling or small-scale lab experiments to study human behavior. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. InDataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? Hint: They don't think about Simon & Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

Dataclysm

Author : Christian Rudder
Publisher : Crown
Release Date : 2014-09-09
ISBN 10 : 9780385347389
Pages : 304 pages
Rating : 4.4/5 (738 downloads)

Download Dataclysm in PDF Full Online Free by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

Dataclysm: Who We Are (When We Think No One’s Looking)

Author : Christian Rudder
Publisher : HarperCollins UK
Release Date : 2014-09-09
ISBN 10 : 9780007494422
Pages : 304 pages
Rating : 4.9/5 (442 downloads)

Download Dataclysm: Who We Are (When We Think No One’s Looking) in PDF Full Online Free by Christian Rudder and published by HarperCollins UK. This book was released on 2014-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

Building Relationships

Author : Dawn Shepherd
Publisher : Rowman & Littlefield
Release Date : 2016-04-04
ISBN 10 : 9781498508582
Pages : 159 pages
Rating : 4.0/5 (858 downloads)

Download Building Relationships in PDF Full Online Free by Dawn Shepherd and published by Rowman & Littlefield. This book was released on 2016-04-04 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Shepherd's investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies, as well as the complex of big data, computational processing, and the cultural assumptions that power today’s most popular web applications.

Questionnaire

Author : Evan Kindley
Publisher : Bloomsbury Publishing USA
Release Date : 2016-07-28
ISBN 10 : 9781501314797
Pages : 160 pages
Rating : 4.1/5 (479 downloads)

Download Questionnaire in PDF Full Online Free by Evan Kindley and published by Bloomsbury Publishing USA. This book was released on 2016-07-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Questionnaires are everywhere: we fill them out at doctors' offices and at job interviews, to express ourselves and to advance knowledge, to find love and to kill time. But where did they come from, and why have they proliferated? Evan Kindley's Questionnaire investigates the history of “the form as form,” from the Victorian confession album to the BuzzFeed quiz. By asking questions about the questions we ask ourselves, Kindley uncovers surprising connections between literature and science, psychology and business, and journalism and surveillance. Object Lessons is published in partnership with an essay series in The Atlantic.

How To Be Great At Doing Good

Author : Nick Cooney
Publisher : John Wiley & Sons
Release Date : 2015-04-27
ISBN 10 : 9781119041719
Pages : 210 pages
Rating : 4.4/5 (171 downloads)

Download How To Be Great At Doing Good in PDF Full Online Free by Nick Cooney and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

Social Media Data Extraction and Content Analysis

Author : Hai-Jew, Shalin
Publisher : IGI Global
Release Date : 2016-08-01
ISBN 10 : 9781522506492
Pages : 493 pages
Rating : 4.0/5 (649 downloads)

Download Social Media Data Extraction and Content Analysis in PDF Full Online Free by Hai-Jew, Shalin and published by IGI Global. This book was released on 2016-08-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.

The Rhetoric of Videogames as Embodied Practice

Author : Steve Holmes
Publisher : Routledge
Release Date : 2017-09-11
ISBN 10 : 9781351399470
Pages : 274 pages
Rating : 4.9/5 (947 downloads)

Download The Rhetoric of Videogames as Embodied Practice in PDF Full Online Free by Steve Holmes and published by Routledge. This book was released on 2017-09-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Videogames as Embodied Practice offers a critical reassessment of embodiment and materiality in rhetorical considerations of videogames. Holmes argues that rhetorical and philosophical conceptions of "habit" offer a critical resource for describing the interplay between thinking (writing and rhetoric) and embodiment. The book demonstrates how Aristotle's understanding of character (ethos), habit (hexis), and nature (phusis) can productively connect rhetoric to what Holmes calls "procedural habits": the ways in which rhetoric emerges from its interactions with the dynamic accumulation of conscious and nonconscious embodied experiences that consequently give rise to meaning, procedural subjectivity, control, and communicative agency both in digital game design discourse and the activity of play.

How Do We Know We're Doing It Right?

Author : Pandora Sykes
Publisher : Random House
Release Date : 2020-07-16
ISBN 10 : 9781473575257
Pages : 253 pages
Rating : 4.7/5 (525 downloads)

Download How Do We Know We're Doing It Right? in PDF Full Online Free by Pandora Sykes and published by Random House. This book was released on 2020-07-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: __________________ THE SUNDAY TIMES BESTSELLER Stop searching for the answers - and start delighting in the questions with Pandora Sykes, co-host of The High Low podcast. 'Deliciously fascinating' MARIAN KEYES 'Refreshing ... thoughtful, considered' STYLIST 'Brilliant' EVENING STANDARD 'Timely and fulsome' CANDICE CARTY-WILLIAMS 'Joyful and wise' LISA TADDEO Modern life is full of choices - but how do we know we're making the right ones? Why, in our attempts to make life easier, do we often make it harder? With a light touch and plenty of humour, Pandora Sykes delves into the myths we've been sold and the stories we tell ourselves, in a timely bid to encourage us to consider the lives we once led, and how they might better serve us. It's time to stop looking for the answers - and start delighting in the questions. __________________ 'Thoughtful and funny' DOLLY ALDERTON 'Like a very clever, lucid, charming friend unpacking all the messy anxieties of modern existence with tremendous intelligence and elan. Read this book. It will help your life' INDIA KNIGHT 'Had me cackling. So smart but so well-researched' CANDICE BRATHWAITE 'Energetic and compelling' OLIVIA SUDJIC 'Navigates complicated issues with great humanity, humour and humility ... [it] left me wanting more' SATHNAM SANGHERA 'Self-aware, self-deprecating, relatable, funny, and brilliantly curious' STACEY DOOLEY 'Witty and zeitgeisty ... strikes a fresh, honest note' VANITY FAIR __________________ Readers love Pandora's first book: 'A truly marvellous debut' 'Insightful and beautifully written' 'Totally brilliant ... I devoured this masterpiece in one sitting' 'A bright book in a gloomy year' 'Feeling a lot better about life after finishing this!' 'I adored Pandora's book and will be thinking about it for a long time.' 'So clever and thought-provoking' 'Pandora is a wonderful writer and I found myself unexpectedly in tears by the end' INCLUDES A NEW PROLOGUE

The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
Release Date : 2018-02-12
ISBN 10 : 9780857196101
Pages : 218 pages
Rating : 4.9/5 (61 downloads)

Download The Choice Factory in PDF Full Online Free by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Dr. Joyce Brothers

Author : Kathleen Collins
Publisher : Rowman & Littlefield
Release Date : 2016-09-02
ISBN 10 : 9781442268708
Pages : 256 pages
Rating : 4.6/5 (87 downloads)

Download Dr. Joyce Brothers in PDF Full Online Free by Kathleen Collins and published by Rowman & Littlefield. This book was released on 2016-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine the life and career of Dr. Joyce Brothers, a nearly ubiquitous figure who appeared on television from the mid-1950s (as a contestant on The $64,000 Question) through the twenty-first century. Known primarily for her insight as a psychologist, Brothers wrote a daily newspaper advice column for more than five decades until her death in 2013. The author situates Dr. Brothers within the context of the broader American culture, incorporating relevant social, cultural, and historical events into this biographical narrative.

The Inkblots

Author : Damion Searls
Publisher : Crown
Release Date : 2017-02-21
ISBN 10 : 9780804136556
Pages : 416 pages
Rating : 4.3/5 (655 downloads)

Download The Inkblots in PDF Full Online Free by Damion Searls and published by Crown. This book was released on 2017-02-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The captivating, untold story of Hermann Rorschach and his famous inkblot test NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • New York Post • Sunday Times (UK) • Irish Independent In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind: a set of ten carefully designed inkblots. For years he had grappled with the theories of Freud and Jung while also absorbing the aesthetic movements of the day, from Futurism to Dadaism. A visual artist himself, Rorschach had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. After Rorschach’s early death, his test quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, it was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a cliché in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay Z. The test was also given to millions of defendants, job applicants, parents in custody battles, and people suffering from mental illness or simply trying to understand themselves better. And it is still used today. In this first-ever biography of Rorschach, Damion Searls draws on unpublished letters and diaries and a cache of previously unknown interviews with Rorschach’s family, friends, and colleagues to tell the unlikely story of the test’s creation, its controversial reinvention, and its remarkable endurance—and what it all reveals about the power of perception. Elegant and original, The Inkblots shines a light on the twentieth century’s most visionary synthesis of art and science. Praise for The Inkblots “Impressively thorough . . . part biography of Herman Rorschach, psychoanalytic super sleuth, and part chronicle of the test’s afterlife in clinical practice and the popular imagination . . . Searls is a nuanced and scholarly writer . . . genuinely fascinating.”—The New York Times Book Review “A marvelous book about how one man and his enigmatic test came to shape our collective imagination. The Rorschach test is a great subject and The Inkblots is worthy of it: beguiling, fascinating, and full of new discoveries every time you look.” —David Grann, author of The Lost City of Z

Crowdsourced Health

Author : Elad Yom-Tov
Publisher : MIT Press
Release Date : 2016-03-11
ISBN 10 : 9780262334815
Pages : 160 pages
Rating : 4.3/5 (481 downloads)

Download Crowdsourced Health in PDF Full Online Free by Elad Yom-Tov and published by MIT Press. This book was released on 2016-03-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data from our health-related Internet searches can lead to discoveries about diseases and symptoms and help patients deal with diagnoses. Most of us have gone online to search for information about health. What are the symptoms of a migraine? How effective is this drug? Where can I find more resources for cancer patients? Could I have an STD? Am I fat? A Pew survey reports more than 80 percent of American Internet users have logged on to ask questions like these. But what if the digital traces left by our searches could show doctors and medical researchers something new and interesting? What if the data generated by our searches could reveal information about health that would be difficult to gather in other ways? In this book, Elad Yom-Tov argues that Internet data could change the way medical research is done, supplementing traditional tools to provide insights not otherwise available. He describes how studies of Internet searches have, among other things, already helped researchers track to side effects of prescription drugs, to understand the information needs of cancer patients and their families, and to recognize some of the causes of anorexia. Yom-Tov shows that the information collected can benefit humanity without sacrificing individual privacy. He explains why people go to the Internet with health questions; for one thing, it seems to be a safe place to ask anonymously about such matters as obesity, sex, and pregnancy. He describes in detrimental effects of “pro-anorexia” online content; tells how computer scientists can scour search engine data to improve public health by, for example, identifying risk factors for disease and centers of contagion; and tells how analyses of how people deal with upsetting diagnoses help doctors to treat patients and patients to understand their conditions.

The Excellence Dividend

Author : Tom Peters
Publisher : Hachette UK
Release Date : 2018-04-19
ISBN 10 : 9781473690271
Pages : 496 pages
Rating : 4.9/5 (27 downloads)

Download The Excellence Dividend in PDF Full Online Free by Tom Peters and published by Hachette UK. This book was released on 2018-04-19 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Real Deal" Seth Godin, New York Times bestselling author of Linchpin "I'd rather hire someone who has studied [Peters'] writings than someone who has an MBA" Matthew Kelly, CEO of Floyd Consulting and New York Times bestselling author of The Dream Manager "Makes me glad to be alive in 2018" Sally Helgesen, author of The Female Advantage and The Female Vision, co-author How Women Rise The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers. For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. Studies show that fewer than one-third of employees feel engaged with their work and that half of all jobs are at risk due to technology. But Peters has a solution: a sustained commitment to excellence combined with a commitment to people. These are, he argues, the only tools for coping with and thriving amidst the tsunami of change facing business today. In The Excellence Dividend, Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to each other as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement. After spending four decades in in pursuit of professional excellence, giving more than 3,000 presentations on the subject and working with companies around the world, Peters has delivered a contemporary personal excellence manual for any professional looking to make their mark and face today's business challenges.

Research Handbook on Digital Transformations

Author : F. Xavier Olleros
Publisher : Edward Elgar Publishing
Release Date : 2016-09-30
ISBN 10 : 9781784717766
Pages : 480 pages
Rating : 4.1/5 (776 downloads)

Download Research Handbook on Digital Transformations in PDF Full Online Free by F. Xavier Olleros and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.

Why Are You Telling Me This?

Author : Mark Hickson
Publisher : iUniverse
Release Date : 2022-11-25
ISBN 10 : 9781663247490
Pages : 136 pages
Rating : 4.4/5 (749 downloads)

Download Why Are You Telling Me This? in PDF Full Online Free by Mark Hickson and published by iUniverse. This book was released on 2022-11-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication and meaningful relationships are built on listening with all of our senses. To that end, Mark Hickson III he provides numerous personal examples of how to listen and how not to listen in Why Are You Telling Me This? Get answers to questions such as: • In what ways does communication extend beyond correct grammar and pronunciation? • Why is body language so important when communicating with others? • How can you make more accurate “guesses” about others? • In what ways do we assess the people with whom we interact? The author observes that interestingly, most people believe they are good at communication. Most believe that they listen well, although they know they don’t. This is especially the case when we consider that listening is more than an auditory exercise. It involves looking, thinking, smelling, touching, and sometimes even tasting. Join the author as he examines how to improve your everyday interactions with others to relieve stress and achieve better results by boosting self awareness and mastering the art of reciprocity and synchrony.

Predictive Analytics

Author : Eric Siegel
Publisher : John Wiley & Sons
Release Date : 2016-01-13
ISBN 10 : 9781119145684
Pages : 368 pages
Rating : 4.4/5 (568 downloads)

Download Predictive Analytics in PDF Full Online Free by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.