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Relationship Fundraising

Author : Ken Burnett
Publisher : John Wiley & Sons
Release Date : 2002-10-31
ISBN 10 : 9780787966812
Pages : 387 pages
Rating : 4.6/5 (681 downloads)

Download Relationship Fundraising in PDF Full Online Free by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Relationship Fundraising

Author : Ken Burnett
Publisher : The White Lion Press Limited
Release Date : 1992
ISBN 10 : 0951897101
Pages : 366 pages
Rating : 4.5/5 (189 downloads)

Download Relationship Fundraising in PDF Full Online Free by Ken Burnett and published by The White Lion Press Limited. This book was released on 1992 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A donor-based approach to the business of raising money.

Tiny Essentials of Fundraising

Author : Neil Sloggie
Publisher : The White Lion Press Limited
Release Date : 2002-11
ISBN 10 : 0951897152
Pages : 68 pages
Rating : 4.5/5 (189 downloads)

Download Tiny Essentials of Fundraising in PDF Full Online Free by Neil Sloggie and published by The White Lion Press Limited. This book was released on 2002-11 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to essential information about fundraising as seen through the eyes of a new recruit to the fundraising profession.

Tiny Essentials of Writing for Fundraising

Author : George Smith
Publisher : The White Lion Press Limited
Release Date : 2013-01-14
ISBN 10 : 0951897160
Pages : 76 pages
Rating : 4.5/5 (189 downloads)

Download Tiny Essentials of Writing for Fundraising in PDF Full Online Free by George Smith and published by The White Lion Press Limited. This book was released on 2013-01-14 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundraising Principles and Practice

Author : Adrian Sargeant
Publisher : John Wiley & Sons
Release Date : 2017-03-06
ISBN 10 : 9781119196495
Pages : 747 pages
Rating : 4.9/5 (649 downloads)

Download Fundraising Principles and Practice in PDF Full Online Free by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Fundraising Management

Author : Adrian Sargeant
Publisher : Routledge
Release Date : 2021-09-14
ISBN 10 : 9781000426878
Pages : 526 pages
Rating : 4.2/5 (687 downloads)

Download Fundraising Management in PDF Full Online Free by Adrian Sargeant and published by Routledge. This book was released on 2021-09-14 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Fundraising and Institutional Advancement

Author : Noah D. Drezner
Publisher : Routledge
Release Date : 2014-09-04
ISBN 10 : 9781136341793
Pages : 243 pages
Rating : 4.4/5 (179 downloads)

Download Fundraising and Institutional Advancement in PDF Full Online Free by Noah D. Drezner and published by Routledge. This book was released on 2014-09-04 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

Fundraising Management

Author : Elaine Jay
Publisher : Routledge
Release Date : 2004-07-31
ISBN 10 : 9781134372447
Pages : 364 pages
Rating : 4.7/5 (244 downloads)

Download Fundraising Management in PDF Full Online Free by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

THOUGHTFUL FUNDRAISING, MORDAUNT

Author : Jill Mourdaunt
Publisher : Routledge
Release Date : 2013-10-31
ISBN 10 : 9781134717941
Pages : 321 pages
Rating : 4.1/5 (794 downloads)

Download THOUGHTFUL FUNDRAISING, MORDAUNT in PDF Full Online Free by Jill Mourdaunt and published by Routledge. This book was released on 2013-10-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising. Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership. Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising. This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

Face Time: Relationship Philanthropy

Author : Robert Ian Peacock
Publisher : Civil Sector Press
Release Date : 2007
ISBN 10 : 1895589533
Pages : 120 pages
Rating : 4.9/5 (558 downloads)

Download Face Time: Relationship Philanthropy in PDF Full Online Free by Robert Ian Peacock and published by Civil Sector Press. This book was released on 2007 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Nonprofit Marketing and Fundraising

Author : Roger Bennett
Publisher : Routledge
Release Date : 2018-07-26
ISBN 10 : 9781351055093
Pages : 100 pages
Rating : 4.5/5 (59 downloads)

Download Nonprofit Marketing and Fundraising in PDF Full Online Free by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.

Friends for Life

Author : Ken Burnett
Publisher : The White Lion Press Limited
Release Date : 1996
ISBN 10 : 0951897128
Pages : 620 pages
Rating : 4.5/5 (189 downloads)

Download Friends for Life in PDF Full Online Free by Ken Burnett and published by The White Lion Press Limited. This book was released on 1996 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Zen of Fundraising

Author : Ken Burnett
Publisher : John Wiley & Sons
Release Date : 2011-01-13
ISBN 10 : 9781118047088
Pages : 180 pages
Rating : 4.4/5 (78 downloads)

Download The Zen of Fundraising in PDF Full Online Free by Ken Burnett and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Leading the Fundraising Charge

Author : Karla A. Williams
Publisher : John Wiley & Sons
Release Date : 2013-01-03
ISBN 10 : 9781118233283
Pages : 264 pages
Rating : 4.3/5 (328 downloads)

Download Leading the Fundraising Charge in PDF Full Online Free by Karla A. Williams and published by John Wiley & Sons. This book was released on 2013-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In today's donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support.. Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario Provides a perspective that is unique to the nonprofit executive's position Helps every executive director to evaluate and prioritize the best fund development strategies At no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

Online Fundraisers

Author : Sonja Harken
Publisher : Springer Nature
Release Date : 2022-12-07
ISBN 10 : 9783658388294
Pages : 133 pages
Rating : 4.8/5 (829 downloads)

Download Online Fundraisers in PDF Full Online Free by Sonja Harken and published by Springer Nature. This book was released on 2022-12-07 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively. A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!

Achieving Excellence in Fundraising

Author : Genevieve G. Shaker
Publisher : John Wiley & Sons
Release Date : 2022-03-22
ISBN 10 : 9781119763758
Pages : 580 pages
Rating : 4.6/5 (375 downloads)

Download Achieving Excellence in Fundraising in PDF Full Online Free by Genevieve G. Shaker and published by John Wiley & Sons. This book was released on 2022-03-22 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies and concepts for mission-based fundraising From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy Consider today's most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.

Big-Time Fundraising for Today's Schools

Author : Stanley Levenson
Publisher : Corwin Press
Release Date : 2006-11-22
ISBN 10 : 9781483364384
Pages : 209 pages
Rating : 4.6/5 (438 downloads)

Download Big-Time Fundraising for Today's Schools in PDF Full Online Free by Stanley Levenson and published by Corwin Press. This book was released on 2006-11-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the entire fundraising process, this comprehensive text offers a wealth of practical strategies for pursuing "big time" grants and gifts for America's public schools.